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All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen dan Bisnis (Performa) Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen STRATEGIC Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Indonesian Tourism, Hospitality and Recreation JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Kajian Gender dan Anak Jurnal Manajemen Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) BISMA (Bisnis dan Manajemen) JIPkM
Dita Amanah
Department Of Business Education, Faculty Of Economics And Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
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Journal : Jurnal Kajian Gender dan Anak

 1 
POLA PERILAKU IBU RUMAH TANGGA SEBAGAI PENGGUNA MEDIA SOSIAL DI KOTA MEDAN Emilia Ramadhani; Fauzia Agustini; Dita Amanah
Jurnal Kajian Gender dan Anak Vol 6, No 1 (2022)
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/gender.v6i1.5523

Abstract

Penelitian ini bertujuan untuk mengetahui media sosial yang sering digunakan ibu rumah tangga di Medan, rata-rata lama penggunaan media sosial dan mengetahui pendapat mereka tentang kegunaan media sosial. Pengumpulan data dilakukan melalui observasi, wawancara, studi pustaka dan penyebaran angket. Sampel berjumlah 210 orang. Data dianalisis menggunakan Microsoft Excel. Hasil penelitian menunjukkan bahwa mayoritas responden adalah ibu rumah tangga yang bekerja baik di pemerintah maupun swasta, paling sering menggunakan situs online shop untuk menunjang kebutuhan dengan rata-rata penggunaan media sosial 3-4 jam sehari. Ibu rumah tangga di kota Medan berpendapat bahwa media sosial sangat berguna untuk pencarian informasi. Secara umum mereka menyatakan puas karena media sosial telah memberikan banyak manfaat bagi pemenuhan kebutuhan hidup sehari-hari. Hasil ini mengindikasikan bahwa telah terjadi pola pergeseran perilaku pengguna media sosial bagi ibu rumah tangga. Saat ini, Facebook sangat jarang digunakan oleh ibu rumah tangga dan ini berbeda dengan beberapa tahun sebelumnya dimana Facebook sangat populer di kalangan ibu rumah tangga yang bekerja maupun tidak bekerja. Perubahan perilaku konsumen ini dapat disebabkan oleh perubahan dan situasi gaya hidup terutama pada masa pandemi yang mengakibatkan ibu rumah tangga di kota Medan paling sering mengakses toko online karena mereka merasa lebih aman berbelanja online daripada berbelanja offline.Kata Kunci : Media Sosial, Ibu Rumah Tangga, Kota MedanAbstractThis study intended to determine the social media that is often used by housewives in Medan, the average length of use of social media and to find out their opinion about the use of social media. Data was collected through observation, interviews, literature study and distributing questionnaires. The sample was 210 people. Data were analyzed using Microsoft Excel. The results showed the majority of respondents were housewives who work in the government and the private sector, they most often used online shop sites to support their needs with an average use of social media 3-4 hours a day. Housewives in Medan thought that social media is very useful for finding information. In general, they expressed satisfaction because social media has provided many benefits for fulfill the needs of daily life. These indicate that there has been a shift in the behavior pattern of social media users for housewives. Currently, Facebook is an application that is rarely used by housewives and this is different from the previous few years where Facebook was very popular among working and non-working housewives. This change in consumer behavior can be caused by changes and lifestyle situations, especially during the pandemic which housewives in Medan most frequently accessing online stores because shopping online is safer than shopping offline.
Co-Authors Adi Binardi Agus Rahayu Aminuddin Irfani Aprinawati Aprinawati Aprinawati, Aprinawati Armaini Rambe Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dedy Ansari Harahap Dedy Ansari Harahap Emilia Ramadhani Eva Santi Siregar Fatin Nadhira Fauzia Agustini Hilma Harmen Huriah Rachmah Khairul Umam Khairunnisa Harahap Khoirul Umam kustoro budiarta Kustoro Budiarta May Elisa Debora Simarmata Mohsin Shaikh Muji Gunarto Nida Azka Pauziyyah Novti Nurlaila Ramadhanti Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Rubayah Yakob Selly Utami Yudha Dwi Nugraha